We've designed KO! to complement the launch of our new 'King of Blades' system razor. We were kicking around ideas how to tell the world about our new razor - one that "shaves closer, lasts longer and costs less" - and didn't think a print ad or TV commercial would get across why we've developed it, what makes it different, and why it works. So, our friends at Made Up Media said "Let's produce an online magazine that talks about all things 'King' including the new razor, but a lot more.” And in the process, dispel a few myths, right a few wrongs and tell a few jokes. Maybe some interviews (see my first one with Anna Fowler) and deliver to guys in the know something more than just a razor, but a bit of fun too. And this is it. K.O. King Of. Knock Out. Whatever. We hope you enjoy it, and if you like it enough, you can vote and we'll maybe make it a weekly or monthly thing.